Key Features

AI-Powered Engagement Tools Built for Vibe Coders

Overview

Appizer provides everything you need to understand, segment, and re-engage your users - all powered by AI and designed for solo makers who don't have time for complex analytics platforms.

AI-Powered Analytics

Dashboard Insights

Get plain-language summaries of your app's health without diving into complex charts.

What You See:

• Total Daily Active Users (DAU)
• Active users per app
• User engagement patterns
• Top events and trends

AI-Generated Insights:

"Your app had 109 daily active users yesterday, up 2% from the day before"

"PointCoin saw 12 users complete a level in the last 24 hours"

"Campaign 'Re-engagement' has 23% open rate (above average)"

Why This Matters: You get actionable insights without being a data analyst.

Activity Explorer

Browse all user events in real-time:

• Filter by app, event type, user, or time range
• View individual user timelines
• See event properties and context
• Export data for deeper analysis

Use Case: Debug issues, understand user behavior, verify tracking is working.

Event Dictionary

Make your events human-readable for better AI insights.

Before:

rewarded_video_ad_failed

After:

"User tried to load a video ad to earn rewards but it failed"

Impact: AI generates better insights and more relevant messages when it understands your events.

Audience Segmentation

Natural Language Segmentation

Create audiences using plain English - no SQL required.

Examples:

• "Users who haven't been seen in 3 days"
• "Power users with more than 50 actions"
• "New signups who never completed onboarding"
• "Users who abandoned their cart"

How It Works:

1. Type your criteria in natural language
2. AI translates to audience logic
3. See live user count
4. Use in campaigns immediately

Manual Audience Builder

For more control, build audiences with visual filters:

Combine Criteria:

• Event-based: event_name = "level_complete" AND count >= 10
• Time-based: last_seen > 72 hours ago
• Property-based: properties.score > 1000
• User attributes: plan = "premium"

Advanced Logic:

• AND/OR combinations
• Date ranges
• Custom properties
• Nested conditions

Dynamic Re-Evaluation

Audiences update automatically every 10 minutes:

• Users enter/exit segments based on behavior
• No manual updates needed
• Always targeting the right people

Example Flow:

1. User plays game > Active
2. User goes inactive 3 days > Enters "Inactive" audience
3. User receives push > Opens app > Exits "Inactive" audience
4. Cycle continues automatically

Push Notification Campaigns

Campaign Types

One-Time Campaigns

• Send immediately or schedule for specific date/time
• Perfect for announcements or time-sensitive offers

Recurring Campaigns

• Daily, weekly, or hourly schedules
• Runs continuously until paused
• Perfect for ongoing re-engagement

Event-Triggered Campaigns

• Send immediately after specific user action
• Perfect for onboarding, achievements, or behavior-based messages

AI-Generated Messages

Let AI write unique messages for each user.

Your Prompt:

Generate an encouraging message to bring back users who love puzzle games. 
Mention their progress and invite them to continue their streak. 
Keep it under 100 characters and fun.

AI Generates (unique per user):

• "Your 5-game streak is waiting"
• "New puzzles just for you Come play"
• "You're so close to level 10 Finish today"

Why This Works:

• Personalized to each user's history
• Uses app context for relevance
• Optimized for engagement
• Saves hours of copywriting

Static Messages

Prefer to write your own? No problem:

Missing you Come back for daily rewards

Best Practices:

• Keep under 100 characters
• Include for personality
• Clear call-to-action
• Create urgency when appropriate

Frequency Capping

Prevent message fatigue:

• Set max messages per user per day (default: 3)
• Configurable per campaign
• Respects quiet hours
• Prevents spam

Campaign Analytics

Track performance in real-time:

Prompt Context

Tell AI about your app to get better messages.

What to Include

App Description:

PointCoin is a mobile rewards app where users earn points by completing 
actions and playing mini-games.

User Motivations:

Users love earning streaks and competing on leaderboards.

Tone & Voice:

Keep messages fun, achievement-focused, and motivational.

How AI Uses This

Without Context:

"Come back to the app"

With Context:

"Your 5-game streak is waiting Claim 50 points today"

Impact: 2-3x better open rates with contextual messages.

User Browser & Timeline

Individual User Profiles

View complete user history:

• Profile Info: User ID, created date, last seen
• Device Info: OS, version, model
• Location: IP-based (approximate)
• Custom Properties: Any data you've sent

Event Timeline

See every action a user has taken:

• Chronological event list
• Event properties and context
• Timestamps and session info
• Filter by event type or date range

Use Cases:

• Debug user issues
• Understand user journey
• Verify tracking
• Provide support

Push History

View all notifications sent to a user:

• Message content
• Send timestamp
• Delivery status
• Open/click status
• Campaign source

Manual Push Send

Send one-off messages to individual users:

1. Navigate to user profile
2. Click "Send Push"
3. Write or AI-generate message
4. Send immediately

Perfect for: Customer support, VIP treatment, testing.

App Configuration

Integration Settings

WonderPush Connection:

• Client ID and Secret
• Connection status
• Test connection button

Brevo Integration (Optional):

• API key configuration
• Email campaign support
• Test connection button

App Information

• App name and description
• App Store / Play Store URLs
• Website URL
• Authorized domains (for web)
• Platform type (iOS, Android, Web, Multi)

Webhook Pass-Through

Forward events to external systems:

Use Cases:

• Send to Zapier for workflows
• Sync with Mixpanel/Segment
• Forward to custom backend
• Trigger external automations

Configuration:

1. Enter webhook URL
2. Select events to forward (all or specific)
3. Add authentication if needed
4. Test webhook
5. Enable forwarding

Payload Sent:

{
  "event_id": "evt_xyz123",
  "user_id": "user_123",
  "event_name": "level_complete",
  "properties": {
    "level": 5,
    "score": 1200
  },
  "timestamp": "2025-12-25T14:23:45Z",
  "app_id": "app_abc"
}

Email Campaigns (Optional)

Brevo Integration

Add email to your engagement strategy:

• Same campaign builder as push
• AI-generated email content
• Scheduled or triggered sends
• Track opens, clicks, bounces

When to Use:

• Longer-form content
• Newsletters
• Transactional emails
• Users who disabled push

Setup:

1. Connect Brevo account
2. Verify API key
3. Create email campaigns
4. Use same audiences as push

Analytics Chat (Experimental)

Natural Language Queries

Ask questions about your data in plain English:

Examples:

• "How many users signed up yesterday?"
• "Which campaign has the highest open rate?"
• "Show me users who completed level 10"
• "What's my 7-day retention rate?"

Status: Experimental feature, may have limitations.

Security & Privacy

Data Protection

• API Keys: Encrypted at rest
• User Data: GDPR compliant
• Event Data: Retained 90 days (configurable)
• Access Control: Team permissions (coming soon)

Best Practices

• Store API keys in environment variables
• Never expose keys in client-side code
• Use authorized domains for web integration
• Review data retention policies
• Implement user consent flows

Performance & Scale

Rate Limits

Reliability

• Uptime: 99.9% SLA
• Event Processing: Real-time (<10 seconds)
• Audience Updates: Every 10 minutes
• Campaign Delivery: Via WonderPush infrastructure

Scalability

Appizer scales with your growth:

• 0-1K users: Free tier (coming soon)
• 1K-10K users: Starter plan
• 10K-100K users: Growth plan
• 100K+ users: Enterprise plan

Customization Options

Branding (Coming Soon)

• Custom domain for dashboard
• White-label options
• Custom email templates
• Branded push notifications

Advanced Features (Roadmap)

• A/B Testing: Test message variants
• Predictive Churn: AI predicts who will churn
• LTV Analysis: Understand user lifetime value
• Multi-Channel: SMS, in-app, web push
• Advanced Segmentation: ML-powered cohorts

Feature Comparison

Appizer vs. Enterprise Platforms

Use Case Examples

Gaming Apps

Features You'll Love:

• Event tracking for game actions
• Streak-based campaigns
• Achievement notifications
• Leaderboard updates

Example Campaign:

• Audience: "Users with broken streaks"
• Message: "Don't give up! Start a new streak today"
• Result: +100 to 200% retention

SaaS Products

Features You'll Love:

• Onboarding campaigns
• Feature adoption tracking
• Team collaboration prompts
• Usage milestone celebrations

Example Campaign:

• Audience: "Users who never used feature X"
• Message: "Feature X saves 10 hours/week. Try it now!"
• Result: +50 to 100% feature adoption

E-commerce

Features You'll Love:

• Cart abandonment recovery
• Price drop alerts
• Inventory notifications
• Review requests

Example Campaign:

• Audience: "Users with items in cart > 24 hours"
• Message: "Your cart is waiting! Complete checkout now"
• Result: +30 to 50% cart recovery

Social Apps

Features You'll Love:

• Friend activity notifications
• Community updates
• Engagement milestones
• FOMO triggers

Example Campaign:

• Audience: "Users with new friend activity"
• Message: "Your friend just posted! Check it out"
• Result: +50 to 150% engagement

Next Steps